Press

Episode from Street Foodie Diaries

Video Short with Echos Media Boutique

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Indy Weekly – Best of the Triangle:

Best Grilled Cheese
Best Food Truck – nominee
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CBS Feature on the Grilled Cheese Invitational
3rd Place Winner in The Missionary Position Category
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WRAL Fan Favorite Food Truck

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Elite Magazine – March 2013
Rounding Up Good Eats at Durham Food Truck Rodeo by April Dudash

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Deep South Magazine – January 31, 2013
Best Food Trucks in the South

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The New York Times – January 17, 2013
36 Hours in Durham, NC – by Ingrid K. Williams

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culture_fall_2012_coverCulture – Fall 2012
Cheese On Down the Road – by Robin Watson

“Grilled cheese lovers, forget that sandwich Mom made.  Brie, Gruyere, fresh chevre, and smoked Gouda rule.  At American Meltdown, Paul Inserra makes a point of using interesting and artisan cheeses.  “We go through tons of cheddar but also more geeky cheeses like parrano and local goat cheese from Holly Grove.”

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Cosmopolitan – October 2012
A Meal He’ll Drool Over

“The hottest food trucks right now are serving gourmet grilled cheeses.  Stand in line at one and you’ll quickly notice you’re surrounded by men.  The only thing dudes love more than a sandwich? A sandwich filled with hot, gooey cheese.  We asked Paul Inserra, owner of the American Meltdown truck in Durham, North Carolina, to give a few combos you can make.“

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Food
RepublicSeptember 7, 2012
By George Embiricos

“Whoever believes that there is no such thing as a gourmet grilled cheese needs  to take a trip to American Meltdown. The truck uses fresh cheeses and breads for their inventive creations: the “Pigs ‘n’ Figs” is made of sourdough, goat cheese, speck and figs, and is drizzled with a balsamic reduction. Among their modestly priced options is the Hangover, a sandwich that makes Meltdown “the only place in the country, maybe the world, where people ASK for a hangover.”

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The Daily Tarheel – November 2012
Truffles from a Truck – by Jason Wolonick

The Daily Tarheel – August 2012
Food Truck for a Night – by Jenny Surane
“For me, this is all about having a passion and a dream, and seeing that dream come to fruition, “ Inserra said, while wiping her hands on her full-body apron.  “It’s a been a great journey…”

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The Weekly Yelp, NC Triangle

“American Meltdown also rolls around town, featuring gussied-up grilled cheese with “unique ingredients.”  Lauren H likes the Pigs and fig “topped with goat cheese, figs, speck, and balsamic on sourdough bread.”  But it’s the Beer and Bacon – “a beer fondue melt” smothered in “fresh, peppery arugula” that has Brittany F doing “a happy food dance.” Cha cha cheeses!”

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Thank you to Yelp for including us in The Weekly Yelp NC Triangle, and thank you to our friend Claire, for sending it our way.  Folllow this link if you’d like to write a Yelp review of us.

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Time Warner Cable’s News 14
Around Carolina: The Cookery – News14.com

A fun TV spot on Time Warner Cable’s News 14 featuring The Cookery, our commissary kitchen! Big Spoon Roasters are also interviewed and Chirba Dumpling folks get a quick cameo, too.

Click the link below for the full clip:  Around Carolina: The Cookery – News14.com

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Durham Magazine – August 2012
The Un-believer, A food truck heretic tries to see the light – by Matt Dees
Photography by Briana Brough

“When it finally emerges from the sleek, orange truck, it’s packed with prosciutto-like speck, goat cheese and figs, a buttery, crunchy mix of pungent, salty and sweet.  Paul Inserra, the recent New York transplant who owns and operates American Meltdown, raps on the driver’s-side window and flashes an inquisitive thumbs up sign.  I give him an affirmative thumbs up back.  This guy’s on to something.”

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Culture – Summer 2012
Feature by Emily Wallace

American Meltdown is the Triangle’s only gourmet cheese-melt food truck, recently launched by husband-and-wife duo Paul and Alycia Inserra.  Their idea is to serve this much-loved sandwich both classically and creatively… “ Here is the web article and their full website.

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Carpe Durham – April 19, 2012
Post by DID

“We tracked them down during Full Frame and sampled the Fordham (mozzarella, sundried tomato, pesto on crispy Italian bread). I really enjoyed it. The bread – buttery and indulgent – balanced nicely with the mild fresh mozzarella, the herby pesto and the bite of the sundried tomatoes. It was a solid sandwich and I look forward to trying more of American Meltdown’s offerings.”

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Independent Weekly – Wednesday, March 21, 2012
Now Serving – by Emily Wallace

“On a recent sunny Sunday, people poured into Durham Central Park for the latest food truck rodeo – a style of event that continues to grow in the Triangle with the addition of new mobile eateries.   Earlier this month, Andrea Weigl of the News & Observer counted 35 trucks that currently cater to the region’s streets, not to mention three cart operations and a handful of businesses still in the works.  Of the total, approximately 29 made an appearance at the Durham rodeo.
Among them was American Meltdown, a blazing orange truck that is one of the newest ventures on the scene.  The rodeo on March 11 marked its second day in business.”

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